Responsive web design


The human race has never been more connected than it currently is; a wealth of information exists at our fingertips, and with most people choosing to access the internet through using their tiny smartphone screens, startups and small business need to be able to adapt. 

Nowadays, there are a hundred and one ways to surf the web: from ultra-powerful phones that most of us keep in our pockets, to high-tech watches with unlimited possibilities. The thing is, most websites aren’t actually adapted for mobile phone access - this is what makes it so important for modern startups to incorporate responsive web design!

In this digital age, businesses and brands must ensure that they operate fluidly across mobile phones, tablets and computers alike. Startups and small businesses that make use of responsive web design can drastically increase the potential of reaching a larger target audience!

As most people are using a mobile phone or tablet these days, it’s essential to be able to conveniently access any information they may require.

Responsive web design is a way that you can optimise your website for the most seamless experience, encouraging clicks and making it easy for customers to achieve what they came for. Technology that automatically adapts to a users’ preference will carve out a much better experience, whilst eliminating the need for a new website design every time a new gadget comes onto the market!

Let’s have a look at how responsive web design can help to take your business to the next level.

What is responsive web design?

First of all, let’s take a look at exactly what responsive web design is.

Responsive web design refers to the way that a web developer will design their website to maintain functionality across a wide range of devices. Essentially, the website will ‘respond’ to whichever device is being used to provide access and size itself accordingly to that browser or system.

If a business did not implement a responsive website design, they would need an entirely separate website for every single device: a mobile website, a tablet website, one for PCs… And for every new device coming to the market, a company will need to make another entirely new website!

Before responsive web design was widely used, a website would often be ‘fixed’ in place. This often meant that the website would not load properly on smaller devices, usually leading to uncomfortable scrolling motions or cluttered texts and grids making it difficult to read the page.

Now that responsive web design is widely utilised, it’s much easier for websites to provide a fluid, easy to use service.

How does it work?

Designing a responsive website will make use of a few different ideas, from designing the page on a ‘fluid’ grid to carefully choosing which information should be displayed on which device.

The ultimate goal of responsive web design is to allow one website to portray a consistent feel and style across every device. It can be an incredibly powerful tool, representing very visually attractive designs without having to compromise too much on the content or layout of your primary desktop website.

A fixed website may utilise columns, images or grids that are fixed to one spot, regardless of what device is being used to access the page. Responsive web designs incorporate a ‘fluid’ grid, which will respond to the device and arrange itself according to the parameters defined by the system. Any images or visuals you use will also ‘know’ that they cannot leave the confines of the grid, providing a truly controlled experience.

A developer will effectively programme the website in such a way that it recognises what device is being used, allowing it to change the layout or shape!

In some examples, a mobile version of a website may remove some information that would otherwise be available on the desktop application. These will, in most cases, be pieces of non-essential information that the page visitor might not expect to see, so there is rarely a consequence of removing them from a smaller device.

How can responsive web design improve your business?

Responsive web design will streamline your web page or online service, encouraging your customers to take action. By utilising a responsive web design, you will not be negatively impacting the functionality of your website or making any compromises that could harm the layout of the page.

This will make your website super accessible for everybody who might be interested in the service you provide. An interested party will not have to use a specific device to benefit from the full capabilities of your website, meaning that your website is appropriately suited to the growing number of people who choose to use their smartphone to browse the internet.

Responsive web design can make your website much more accessible, enticing a wider user base and making it much easier for customers to understand what your business does.

It’s important to make use of a responsive design, as it will allow stronger branding opportunities and can even boost the recognisability of your company.

Signing off

Take a look at your website. Now, have a look again, using a different device. Notice any differences? Does it look cleaner on one device, or clustered and cluttered on a smaller screen?

Make sure that you routinely check the difference between how your website appears on a computer versus how it appears on a smartphone. Whenever you make ANY changes, you should always consider how it will look on smaller mobile handsets as well as the big, high-def PC screens you might be used to.

Remember - the business benefits your customers, so you should make sure it’s as easy as possible for them to view your services.

If you’re looking to implement a beautiful, minimalist and responsive website design, you can contact Hoo Man studio